Privacy Policy

1. Information We Collect
We collect personal information from you in the following contexts, to enable us to provide our services, process orders, and enhance your shopping experience:
1.1 Information You Provide Voluntarily
  • Order and Account Information: When you place an order or create an account on our Store, we collect information such as your full name, email address (e.g., your contact email), physical shipping address (including street, city, postal code, country), phone number, and payment details (e.g., credit card number, PayPal account information). Please note that payment details are processed by third-party payment providers (e.g., Shopify Payments, PayPal), and we do not store complete payment card information on our servers.
  • Communication Information: When you contact our customer service (via email at service@vanguardseven.shop, or through Store messages) with inquiries, return requests, or complaints, we collect the content of your communications, your contact details, and any additional information you provide to resolve your request.
  • Marketing Preferences: If you opt to subscribe to our email newsletters, promotional updates, or marketing communications (e.g., discounts, new product launches), we collect your email address and your consent to receive such communications. You may unsubscribe at any time (see Section 5.3).
1.2 Information Collected Automatically
  • Device and Browsing Information: When you visit our Store, we automatically collect information about your device and browsing activity, including your IP address, browser type and version (e.g., Chrome, Safari), operating system (e.g., iOS, Windows), device model, screen resolution, and the pages you visit on our Store (e.g., product pages viewed, time spent on each page).
  • Usage Data: We collect data about how you interact with our Store, such as the date and time of your visit, the number of visits, the source of your traffic (e.g., search engines, social media links), and whether you complete an order. This data helps us analyze user behavior, improve our Store’s functionality, and optimize product recommendations.
  • Cookies and Similar Technologies: We use cookies (small text files stored on your device) and similar technologies (e.g., web beacons, pixel tags) to collect the above automatic information. Cookies also help us remember your account preferences (e.g., saved shipping addresses) and provide a personalized shopping experience. You can manage your cookie preferences through your browser settings (see Section 7 for more details).
2. How We Use Your Information
We use your personal information for the following legitimate purposes, in line with data protection laws and your consent (where required):
2.1 Order Processing and Fulfillment
  • Process your orders (including verifying payment details, confirming order receipt, and updating you on order status).
  • Arrange for the shipment of your purchased clothing products (by sharing your shipping address with our logistics partners, e.g., DHL, USPS, Australia Post).
  • Provide after-sales support, such as handling return, exchange, or refund requests (as outlined in our Return and Refund Policy).
2.2 Account Management
  • Maintain and manage your user account on our Store (if you create one), including updating your account details, tracking your order history, and saving your preferences for future purchases.
  • Verify your identity to protect against unauthorized access to your account and fraud.
2.3 Marketing and Promotions
  • Send you personalized marketing communications (e.g., email newsletters, exclusive discounts, new product alerts) if you have consented to receive them. We will only send such communications to U.S. and Australian customers who have opted in, and to European customers who have explicitly consented (in compliance with GDPR).
  • Analyze the effectiveness of our marketing campaigns (e.g., tracking open rates, click-through rates for emails) to improve future promotions.
  • Provide product recommendations based on your browsing and purchase history (e.g., suggesting similar clothing styles to those you viewed).
2.4 Store Improvement and Analytics
  • Analyze user behavior and usage data to identify trends (e.g., popular products, peak shopping times) and improve our Store’s design, functionality, and product offerings.
  • Troubleshoot technical issues with our Store (e.g., using IP addresses to identify and resolve access problems).
2.5 Legal and Compliance Purposes
  • Comply with applicable laws, regulations, and legal obligations (e.g., tax reporting, customs documentation for international shipments).
  • Protect our legal rights and interests (e.g., investigating fraud, resolving disputes, and defending against legal claims).
3. Disclosure of Your Information
We do not sell, rent, or lease your personal information to third parties for their own marketing purposes. However, we may disclose your information to the following third parties for the purposes outlined in Section 2:
3.1 Service Providers
  • Payment Processors: Third-party payment providers (e.g., Shopify Payments, PayPal) to process your payment transactions. These providers only receive the necessary payment details to complete the transaction and are prohibited from using your information for other purposes.
  • Logistics and Shipping Partners: Our designated logistics partners (e.g., DHL eCommerce, USPS, Australia Post) to deliver your orders. We share your shipping address, name, and order details with these partners to ensure timely delivery.
  • Customer Service Tools: Third-party platforms (e.g., Zendesk) that help us manage and respond to your customer service inquiries. These tools store your communication history and contact details only for the purpose of providing support.
  • Marketing and Analytics Tools: Service providers (e.g., Mailchimp for email marketing, Google Analytics for website analytics) to assist with marketing campaigns and data analysis. These providers are contractually obligated to protect your information and use it only as instructed by us.
3.2 Legal and Regulatory Authorities
We may disclose your information to government agencies, regulatory bodies, or law enforcement officials if required by law (e.g., in response to a subpoena, court order, or request from a tax authority) or to protect our legal rights (e.g., investigating fraudulent activity).
3.3 Business Transfers
In the event of a merger, acquisition, sale of assets, or other business transaction involving Vanguard Seven, your personal information may be transferred to the acquiring or successor entity. We will notify you of such a transfer via email or a prominent notice on our Store, and the new entity will be bound by the terms of this Privacy Policy.
4. Security of Your Information
We take reasonable technical, administrative, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
  • Encryption of sensitive data (e.g., using Secure Sockets Layer (SSL) technology to encrypt data transmitted between your browser and our Store, and encrypting stored payment-related information).
  • Restricting access to your information to authorized employees and service providers who need it to perform their job functions (e.g., customer service staff, order processing teams).
  • Regular security audits and updates to our systems and software to address potential vulnerabilities.
  • Implementing multi-factor authentication for employee access to our data systems.
Please note that no method of data transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the security of your user account (e.g., keeping your password confidential) and notifying us immediately if you suspect unauthorized access to your account.
5. Your Data Protection Rights
Depending on your country of residence (Europe, United States, or Australia), you have certain rights regarding your personal information under applicable data protection laws. We will respond to all valid requests in a timely manner (usually within 30 days, or as required by law).
5.1 Rights for All Customers
  • Access Right: You have the right to request a copy of the personal information we hold about you (e.g., your order history, account details).
  • Correction Right: If your personal information is inaccurate or incomplete, you have the right to request that we correct or update it (e.g., updating your shipping address in your account).
  • Deletion Right: You may request that we delete your personal information, subject to certain exceptions (e.g., we cannot delete information required for legal compliance, such as tax records).
  • Withdrawal of Consent: If you previously consented to receive marketing communications, you may withdraw your consent at any time (e.g., by clicking the "unsubscribe" link in our emails or contacting us via service@vanguardseven.shop).
5.2 Additional Rights for European Customers (GDPR)
  • Data Portability Right: You have the right to receive your personal information in a structured, machine-readable format (e.g., a CSV file) and to transfer this information to another data controller (e.g., another online store) if applicable.
  • Restriction of Processing Right: You may request that we restrict the processing of your information (e.g., if you dispute the accuracy of the information, we will stop using it until the dispute is resolved).
  • Objection Right: You may object to the processing of your information for direct marketing purposes or for purposes based on our legitimate interests (e.g., analytics). We will stop processing the information unless we can demonstrate compelling legitimate grounds for the processing.
5.3 Additional Rights for U.S. Customers (CCPA)
  • Opt-Out Right: If you are a California resident, you have the right to opt out of the sale of your personal information (though we do not sell your information, as noted in Section 3).
  • Non-Discrimination Right: We will not discriminate against you for exercising your CCPA rights (e.g., we will not charge you higher prices or provide lower-quality service if you opt out of certain data uses).
5.4 How to Exercise Your Rights
To exercise any of the above rights, please contact our data protection officer via email at service@vanguardseven.shop with the following details:
  • Your full name and email address associated with your account (if applicable).
  • A clear description of the right you wish to exercise (e.g., "Request for access to my personal information").
  • Any additional information needed to verify your identity (e.g., order number, phone number) to ensure we do not disclose information to unauthorized individuals.
6. Retention of Your Information
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected (e.g., processing orders, providing customer service) or as required by law (e.g., tax records must be retained for 7 years under many jurisdictions).
  • Order and Account Information: We retain your order history and account details for 5 years after your last interaction with our Store (e.g., your last order or account login) to facilitate future purchases and comply with tax and legal obligations. After this period, we will anonymize your data (removing identifiers such as your name and email address) or delete it.
  • Marketing Information: If you have subscribed to marketing communications, we will retain your email address until you unsubscribe. After unsubscription, we will remove your email from our marketing lists but may retain a record of your unsubscription to avoid future communications.
  • Communication History: We retain your customer service communication history for 2 years after the last interaction to resolve any follow-up inquiries or disputes.
7. Cookies and Similar Technologies
We use cookies and similar technologies (e.g., web beacons) to enhance your shopping experience and collect usage data. These technologies are categorized as follows:
7.1 Essential Cookies
These cookies are necessary for the basic functionality of our Store (e.g., remembering your cart items, enabling secure checkout). They cannot be disabled, as our Store would not function properly without them.
7.2 Performance and Analytics Cookies
These cookies collect data about your browsing activity (e.g., pages visited, time spent on the Store) to help us analyze performance and improve our Store. For example, Google Analytics uses these cookies to track user behavior. You can disable these cookies through your browser settings, but this may limit your ability to use certain features.
7.3 Marketing Cookies
These cookies are used to track your interactions with our marketing materials (e.g., whether you clicked on a promotional link) and to deliver personalized ads. For example, cookies from Facebook Pixel may be used to retarget you with ads for our clothing products on social media. You can disable these cookies through your browser settings or social media platforms.
7.4 Managing Cookie Preferences
You can manage your cookie preferences by adjusting your browser settings (e.g., in Chrome, go to "Settings > Privacy and security > Cookies and other site data"; in Safari, go to "Preferences > Privacy > Manage Website Data"). Please note that disabling certain cookies may affect the functionality of our Store (e.g., you may not be able to save items to your cart).
8. Children’s Privacy
Our Store is not intended for use by children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16 without parental consent, we will immediately delete that information. If you believe your child has provided us with personal information, please contact us at service@vanguardseven.shop to request deletion.
9. International Data Transfers
As we ship to customers in Europe, the United States, and Australia, your personal information may be transferred across international borders (e.g., your shipping address may be shared with a U.S.-based logistics partner for an order to Australia). We ensure that such transfers comply with applicable data protection laws:
  • EU to U.S./Australia: For transfers of EU customer data to the U.S., we use service providers that are certified under the EU-U.S. Data Privacy Framework (DPF) or the UK Extension to the DPF. For transfers to Australia, we rely on the EU-Australia Data Adequacy Decision, which recognizes Australia’s data protection standards as equivalent to GDPR.
  • U.S./Australia to Other Countries: For transfers of U.S. or Australian customer data to other countries, we ensure that the receiving party is bound by a data processing agreement that includes appropriate safeguards (e.g., standard contractual clauses approved by data protection authorities).
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in laws, regulations, our business practices, or the services we offer. When we make changes, we will update the "Effective Date" at the top of this policy and post the revised version on our Store. We may also notify you of significant changes via email (if you have provided your email address) or a prominent notice on our Store homepage.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Store after the effective date of the revised policy constitutes your acceptance of the changes.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, your personal information, or our data protection practices, please contact our data protection team via:
  • Email: service@vanguardseven.shop
  • Mailing Address: [Insert your business address here, e.g., Vanguard Seven, 123 Fashion Street, London SW1A 1AA, United Kingdom]
We will respond to your inquiry within 24 business hours (Monday to Friday, 9:00 AM - 6:00 PM GMT+1) and work to resolve any issues promptly.